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Social Communication in Advertising: Consumption in the Mediated Marketplace

Social Communication in Advertising: Consumption in the Mediated Marketplace

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Описание
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
3 edition.