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The Competitive Destination: A Sustainable Tourism Perspective  (CABI Publishing)

The Competitive Destination: A Sustainable Tourism Perspective (CABI Publishing)

3692730
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Описание
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a onceptual model of destination
competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry profssionals and practitioners. Anyone with an interest in the enhancement of a
destination's competitiveness from nations to small towns or regions will find this book invaluable.