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Value Innovation Portfolio Management: Achieving Double-digit Growth Through Customer Value

Value Innovation Portfolio Management: Achieving Double-digit Growth Through Customer Value

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Описание
Value Innovation Portfolio Management offers a new, proven approach to product portfolio management and innovation that uses customer value as the key predictor of success. It illustrates how shifting the portfolio management metric from financials to customer value helps companies identify innovations that delight end users and drive double-digit growth.

KEY FEATURES

* Introduces a new, proven approach to creating a valuable product portfolio based on high customer value, tight business strategy alignment, and optimal investment intensity
* Reveals how to exploit unfulfilled market niches by shifting to customer value as a top portfolio criterion
* Tackles tough questions about what products to launch, where to invest/divest, and how to avoid costly product failures
* Includes real case studies showing the merits of transforming the business drivers of your product portfolio to a customer value approach
* Provides strategic vision and a blueprint for measuring customer value and using it to reinvent your portfolio management process
* Offers free downloadable articles on collecting the voice of the customer and creating a framework for measuring innovation -- available from the Web Added Value Download Resource Center