Window Display Design

Window Display Design

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Описание
In this wave of consumerism that is crashing over us, the store window display has become a powerful subliminal weapon aimed at the pedestrians of modern cities.
Shopping, which was seen by our ancestors as a necessity, has increasingly taken on a purely lucrative character (although this has obviously always been present to some extent). The store window lies at the frontier between the buyer and the seller, and in recent years it has broadened its horizons to become a conduit for ideological statements and a work of art in its own right.
The window display represents society, with all its desires and dreams, as a theater show (another similarly ephemeral art form). In this way, the act of exhibiting a product in a store window enriches it and makes it recognizable and attractive, making it stay in the viewer's mind until the moment when it is purchased.
A store window display fulfils its function when it has succeeded in influencing the person looking at it. By stopping and observing it, a passive subject starts a mental process that imbues him or her with the determination to purchase a product that appears stimulating and enticing on account of the way it is displayed. If all this occurs, it can be said that the store window display is not only an esthetic reference in the urban landscape but also acquires an important role in determining individuals' image of society.
It is at this point that both the window display and the store share the significance of the objects for sale inside them. Large companies understand the need to create a suitable environment for their products, as a standard bearer for their brand and a platform to demonstrate their good taste and prestige, so they entrust the design and construction of their stores to the brightest stars from the world of architecture.

Книга на английском языке.

Формат издания: 24,5 см х 31 см.