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Creative Advertising

Creative Advertising

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"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals-namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."


Unraveling the creative process behind sme of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter hghlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens ofnew examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
2 edition.