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Creative Advertising

Creative Advertising

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Описание
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals-namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."

Adweek

Unraveling the creative process behind sme of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter hghlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens ofnew examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
2 edition.