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Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk

Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. A Breakthrough Approach to Investing in Business Innovation Most companies analyze investments using tools thaias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis, but without requiring a lot of math, the aurs show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You’ll learn how to escape from the “go/no-go vise” and implement more flexible decision-making that considers all the business alternatives, mls, and opportunities associated with each project. You’ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. The authors show how to define the scope of investment opportunities,entify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities. Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing seus growth opportunities--and make business uncertainty work for you, not against you. Why companies avoid their best opportunities for innovation Getting past risk-averse analysis that snuffs out experimentation and innovation Systematically engiring your opportunities Capturing the upside, slicing out the downside Beyond rigid “go/no-go” decisions How flexible, staged innovation creates more opportunities for delivering value Constructing an engineered growth portfolio of innovation intments Optimizing your mix of core-enhancing investments and high potential “long shots”