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Public Relations Best Practices 2008-2009: Industry Leaders on Understanding Client Needs, Staying on Top of Trends, and Utilizing New PR Approaches (Inside the Minds)

Public Relations Best Practices 2008-2009: Industry Leaders on Understanding Client Needs, Staying on Top of Trends, and Utilizing New PR Approaches (Inside the Minds)

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Public Relations Best Practices 2008-2009 is an authoritative, insider's perspective on the newest trends and best campaign strategies of the past year, as well as the next big thing to prepare for in the year to come. Featuring Presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad yet comprehensive overview of how leaders in the industry approach the challenging 24/7 news environment in order to stay on top of the constantly changing face of the media. The authors weigh in on the significance of blogging, social networking, viral marketing, and crisis PR in today's business world, and provide real-world examples of the successful utilization of new media and creative PR approaches. From being socially responsible and environmentally conscious to creating a Facebook or MySpace account, these experts comment on 2008's largest PR movements and share their advice for staying up to date on new trends. Additionally, the authors emphasize the importance of being forward looking in order to weed out short-term fads from industry-revolutionizing ideas. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider's glimpse into this continuously-developing industry. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Agnes J. Huff, PhD, President & CEO, Agnes Huff Communications Group LLC - "Public Relations: The New Reality" 2. Jeff Eller, President and CEO, Public Strategies Inc. - "Crisis PR in the Digital Age" 3. Susan M. Tellem, President and CEO, Tellem Worldwide Inc. - "Entertainment PR It s a Whole New Ballgame" 4. Jeffrey Sharlach, CEO, The Jeffrey Group - "Successful Agency Strategies for a Post-Mass Media World" 5. Joseph Allen, Chairman and CEO, Allen & Caron Inc. - "Cross-Border Companies: A Fast-Increasing Trend in Investor Relations" 6. Margery Kraus, President and CEO, and Mara Hedgecoth, VP and Director of Marketing, APCOWorldwide - "Organizing and Communicating for Success in a Globalized World: One Company's Experience" 7. Helen Ostrowski, Chairman, Porter Novelli - "Public Relations Comes of Age" 8. Jonathan Bloom, CEO, McGrath/Power Public Relations & Communications - "Cutting through the Noise: Designing PR Programs that Align with Business Goals to Reach Target Audiences" 9. Ron DeFore, Founding Principle, Strat@comm - "Elements of a Successful PR Firm" 10. Jeff Hunt, CEO, GCI Group - "Moving from Public Relations to Personal Conversations : A New Paradigm for Communications" 11. Ellen Toplin, President, StarToplin and Managing Partner, The Star Group; and Lana Weinstein, Vice President, StarToplin - "Managing Public Relations in the Digital World" 12. Ronn Torossian, President and CEO, 5WPR - "Aggressive Creativity" 13. Ted Birkhahn, COO and Head of Client Services, Peppercom - "Identifying the Business Goals Leads to Identifying the PR Goals" 14. Richard H. Grove, Chairman/CEO, INK inc. - "Results-Based PR"