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International Management: A Cultural Approach

International Management: A Cultural Approach

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Описание
Emphasizing the importance of culture in making cross-national business decisionsThe Third Edition of International Management: A Cultural Approach describes the functions of management-planning, organizing, staffing, coordinating, and controlling-in an iternational cross-cultural context and addresses the impact of differing national cultures on the functions of management. With an abundance of practical illustrations, exercises, and case studies, author Carl Rodrigues provides a unique cross-cultural thoretical framework for conducting international business management. This novel text prepares students and future managers to be successful in the world of international business.Key Features of the Third EditionPresents a new SWOT analysis that describesthe impact of culture on cross-national product/service, entry, pricing, and promotional strategiesIncludes updated research findings, new textual examples, and Practical Perspectives to reflect up-to-date changes and advances in the business worldContain a new section in each chapter describing how current information technology affects the chapter’s focusOffers even more varied representation of countries and regions as examples to more accurately reflect the global focus of the bookProvides an innovatie end-of-textbook student-exercise project where students can actively apply what they have learnedInstructors’ Resources on CD-ROM!Instructors’ Resources on CD-ROM are available to qualified adopters of International Management, Third Edition. They contan teaching notes; answers to questions, exercises, and chapter integrative cases; and a test bank that includes multiple-choice, true-false, and suggested essay questions, as well as the answers. Qualified instructors may request a copy by contacting Custmer Care at 1-800-818-SAGE (7243) from 6 am – 5 pm, PST.Intended AudienceThis is an excellent text for advanced undergraduate and graduate courses such as International Management, International Business, and International Organizational Behavior offered n the department of business.