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Variety-Induced Complexity in Mass Customization

Variety-Induced Complexity in Mass Customization

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Описание
Mass customization: a business strategy that aims to fulfill individual customer requirements at prices that are sufficiently low to target a mass market. The resulting variety in mass customization is not for free and can have negative impacts on operational performance. In this book Nizar Abdelkafi defines variety-induced complexity from the perspectives of the company, supply chain and customers.