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Search Processes in Tourism: Personalization Based on Preferences and Situations

Search Processes in Tourism: Personalization Based on Preferences and Situations

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Описание
Customers have learned to be more demanding abouttheir trips. More and more they ask forbetter-personalized travel products instead ofstandard packages designed by tourist operators. Thisbook, therefore, presents a personalized searchprocess delivering travel products exactly tailoredto customers. A novel model for the search process ine-commerce will be introduced. This model will beapplied to the tourism domain, i.e. each step of thesearch will be examined in the context of tourism. Asituation model adequately adjusted to the tourismdomain will then provide each stage of the searchprocess with additional situational knowledge. Basedon this, several components for a domain specificsearch in tourism will be introduced. Moreover, byusing preference search technologies as underlyingbasis for the search itself, best alternatives can bedelivered in case there is no perfect match. It willbe demonstrated that custom-tailored travel productswith respect to preferences and situations can befound and presented to the customer in an intuitive,fast and comfortable manner. This book addresses tourism companies as well asrelated research communities.