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Imagine if you filmed thousands of retail sales professionals in close up action, and studied their technique. What would you learn if you could view the nuances of successful selling, time and again on film, replaying key moments from secretly recorded mystery-shop evaluations? What if you introduced the best ethical sales processes into household-name world-class big-ticket retailers, and trained their sales teams to become super-effective? That's precisely what Nick Drake-Knight has done over 8 years in preparation for MEERKAT SELLING. This book explains what it takes to become a True Professional in big-ticket retail selling. Nick distils the best (and worst) elements from the sales behaviours of big-ticket sales professionals in the world's most prestigious brands, and presents an easy-to-recall sales model that really works. MEERKAT SELLING has now been adopted by many of today's global big-ticket retailers.