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Readership 101: How to Get More People Reading Your Newspaper

Readership 101: How to Get More People Reading Your Newspaper

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Описание
Learn how to beat the increasingly vigorous competition for reader attention in the newspaper business with this vital resource from an industry expert. Newspapers have been losing circulation since the 1970s, and proving to readers that the newspaper is still a vital source of information is both increasingly difficult and increasingly important. Instructions based on the experience of publishers and studies done by Northwestern University's Readership Institute demonstrate how to attract more readers, and how to create a publication that keeps them reading. Explicit strategies and tips show that the loss of newspaper readership is a trend that can be reversed with the proper approach.