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Competitive Intelligence and Senior Management

Competitive Intelligence and Senior Management

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Описание
In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg ares that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms’ competitiveness, carry out ccessful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.