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Corporate Strategy: A Practical Approach

Corporate Strategy: A Practical Approach

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Corporate strategy was developed as a capstone course, and it assumes that the students have a working knowledge of all the functional areas: marketing, finance, human resources management, production and operations management, information technology, and accounting. Corporate strategy is challenging, as it is based on four fundamental issues in business: coordination of functional activities, maximization of resources, gaining competitive advantage, and a corporation?s policies and actions benefiting its stakeholders. In facing these four critical issues, a corporation has to understand its external environment, gather the necessary information, analyze the competition and markets, and establish goals. This book is organized around these four topics and their related activities, with ample practical assignments and strategic examples that demonstrate the fundamental concepts in developing corporate strategy.