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Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors

Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors

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"The innovation that comes from small, entrepreneurial companies will help our plant survive today's turbulent times. Henry and Susan provide a road map for turning new ideas into long term successes." --Casey Sheahan , CEO Patagonia "Battling Big Box will empower the next generation of eBays, Googles and Tesla Motors, giving entrepreneurs the tools they need to compete and win." --Steve Westly, former California State Controller and former Senior Vice President eBay "The next economic cycle is going to create tremendous challenges, but also some of the best opportunities for business startups in recent memory. Entrepreneurs who can find the right niche and develop the skills needed to run a great business are going to succeed beyond their wildest dreams--just like I did when I started Celestial Seasonings." --Mo Siegel, Founder, Celestial Seasonings Turning any small business into a success is tough. Doing so in a market crowded with Wal-Mart-sized competitors is challenging. Yet America's 26 million small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalize on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle--and beat--the Big Box and chain competition. Whether the arena is business-to-business or business-to-consumer, retailing, manufacturing, or services, it's a battle of David vs. Goliath on steroids. The mega-sized competition has deep pockets, massive advertising budgets, and suppliers that court them every step of the way, while small companies operate on shoestrings and have to struggle every day just to survive. Yet small businesses that capitalize on their agility, adaptability, customer service, and credibility can definitely win the battle against Big Box. In Battling Big Box, authors Henry Dubroff and Susan J. Marks take you inside the minds of successful entrepreneurs as they fend off corporate giants. These small business owners--from the ordinary guy who owns the corner cafe to the extraordinary entrepreneur who creates a world-dominate corporation--share their insights on the four keys to building and sustaining a successful niche company: * Empower your people. * Build a powerful brand. * Manage cash flow. * Innovate relentlessly with your vision in mind.