• @
  • «»{}∼
Images of the Multinational Firm

Images of the Multinational Firm

Добавить в корзину
This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices. This work: examines the evolution of multinational firms, their new forms and organization, and their global impact; reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility; and, draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach.