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Ogilvy on Advertising

Ogilvy on Advertising

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Описание
Brutally frank and witheringly opinionated, David Ogilvy became "the most sought-after wizard in the advertising business". In this classic guide to the world of advertising, the most successful adman of all time tells you how to make advertising work.
  • How to write successful copy - and get people to read it;
  • The six giants who created modern advertising;
  • How to create advertising that sells the product;
  • Sex in advertising;
  • Twelve TV commercials that work and four that don't;
  • The future of advertising.

    Формат издания: 18,5 см х 24,5 см.