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The Management of Strategy: Cases

The Management of Strategy: Cases

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Описание
In 2006, the $21.2 billion 3M was the epitome of a high-technology/low-technology business with over 50,000 products ranging from Post-it Notes and Scotch tape to transdermal patches of nitroglycerin and optical films. 3M owed its formidable strength to its unusual corporate culture, which comfortably fostered innovation and interdepartmental cooperation, backed by a massive research and development budget, which typically exceeded $1 billion annually. Because of this, the company was a leader in - and in many cases a founder of - a number of important technologies, including pressure-sensitive tapes, sandpaper, protective chemicals, microflex circuits, reflective materials, and premium graphics. 3M operated in electronics, telecommunications, industrial, consumer and office, health care, safety, and other markets. It owned popular brands such as Post-it, Scotch-Brite, and 3M Scotchshield. Because the end-user segment for the products was diverse, the company did not fall under any of the normal industry classifications. In December 2005, the company recorded a net profit of $3.2 billion, an increase of 7 percent from 2004.

Формат: 20 см x 2,5 см.
8 edition.