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Consumer Behaviour

Consumer Behaviour

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This brand new text on Consumer Behaviour is guaranteed to provide you with all the tools and resources you need to pass your exams!
Written in an accessible, lively style and illustrated with contemporary examples from a variety of industries and companies, this book will take you through the key concepts and theories of Consumer Behaviour, ensuring you gain a thorough understanding of the topic.

Формат: 19 см x 24,5 cм.