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Dictionary of Advertising and Direct Mail Terms

Dictionary of Advertising and Direct Mail Terms

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Описание
Словарь рекламы и продажи товаров по почте.

3000 clear, informative definitions of key terms used in television, radio, print advertising, and direct mail campaigns An indispensable reference for account executives, media analysts, sales, marketing, and production personnel, art directors, copywriters, direct mail professionals, small-business persons, consumers seeking an inside understanding of advertising, and students seeking advertising careers.
Издание на английском языке.