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BRAND STAND: SEVEN STEPS TO THOUGHT LEADERSHIP

BRAND STAND: SEVEN STEPS TO THOUGHT LEADERSHIP

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Описание
Brand stand: seven steps to thought leadership is the modern-day bible on thought leadership. It is the first book on the topic which outlines a method, START IP, which provides companies and individuals with a step-by-step process to arrive at a thought leadership position and advises how to take it to market.