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Grand Strategy: The Strategy of the Supply Chain

Grand Strategy: The Strategy of the Supply Chain

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Описание
Grand strategy is the business policy used by a nexus firm-the leading concern in a supply chain-whose suppliers and distributors work alongside it to manufacture and distribute its products. This grand strategy helps the nexus marshal other companies into a formation, a supply chain in which the processes of independent firms are managed across their respective boundaries. A vertical grand strategy reworks the trans¬action cost theory and applies it to the creation of cost-optimal supply chains. The horizontal grand strategy applies micro¬economics to construct a competition strategy, which is employed at the end-user markets of a supply chain. In brief, this book pioneers the grand strategy of the supply chain. While it is written for managers who want to improve the competiti¬veness of their supply chains, it is also of substantial value to scholars since it combines economic theories with management learning to create a "science of business."