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Combining Capabilities for Competitive Advantage: A Techno Savvy Company?s Approach

Combining Capabilities for Competitive Advantage: A Techno Savvy Company?s Approach

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Описание
Information and communication technologies (ICTs) increasingly are being linked to organisational value. However, current research tends to examine these resources in an uncoupled way despite numerous calls for work which examines ICTs in a more integrated way. This book presents research which addresses this gap by investigating how ICTs are successfully combined with other resources in the context of an exemplar organisation. An integrated model of advantage is presented based on two distinct groupings of capabilities. In essence, this research demonstrates how the total ownership of ICTs, within the case studied, presents a potential advantage. The advantage is realised through the combination of capabilities and the inclusive approach to ICT development employed in the case organisation. This book outlines the integrated model of advantage along with key actions of the exemplar organisation which provides researchers and practitioners with a new way of understanding ICT based advantages. This book will help practitioners better understand and protect key organisational capabilities to sustain or extend competitive advantages.