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Sport Management (Active Learning in Sport)

Sport Management (Active Learning in Sport)

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Sport managers of the future will need 20:20 vision to ensure the appropriate sport enterprises they work for have a viable future, whether this is producing goods and services which sell and make profit, or offering non-profit services which deliver personal and social benefits. In this context the book will explain to students both the traditional core business elements and the new core functional areas of management in sport. Sport Management supports the reader by providing theoretical explanation, real- world examples and case studies, learning activities and guidance on further study.