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A Guide to Implementing Oracle Siebel CRM 8.x

A Guide to Implementing Oracle Siebel CRM 8.x

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Описание
"In the current business environment, it is imperative that CRM (Customer Relation Management) systems need to evolve from storehouses of customer information into effective tools for building customer relationships and adding competitive edge to organizations. Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM. It guides the readers through the basics of CRM to the specifics of Siebel software application, giving them a conceptual grounding, and a ready roadmap to successful Siebel CRM implementation. Key features of the book: * In-depth explanation of the concept, rationale, business benefits, and frameworks of evaluation and selection of CRM systems. * Comprehensive discussion on the main components of Siebel-application modules, operating environment, and tools. * Thorough coverage of the entire project cycle from the pre-requisites and methodology of eight-phased implementation to post-implementation support issues. * In-depth coverage of the various issues like Balance Scorecard (BSC) for companies, aspects of an intelligent customer-centric enterprise, privacy and security, and future prospects. Audience: Opening new vistas to a CRM-enabled world of business, this book will be of immense value to both technical and non-technical professionals: * Business managers and business leaders seeking insight into the benefits and challenges of implementing Siebel CRM for their organizations. * Siebel CRM project managers, module leaders, and technical team members * CRM evaluation and selection team members * CRM consultants * Sales, marketing, operations and IS/IT personnel (managers and executives) * Students and teachers of computer courses".