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The Three Secrets of Green Business: Unlocking Competitive Advantage in a Low Carbon Economy

The Three Secrets of Green Business: Unlocking Competitive Advantage in a Low Carbon Economy

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Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurtsa??on their bottom line. But there is another way of looking at the green agendaa??as an opportunity rather than a threat.Written by renowned green business expert Gareth Kane, this practical how-to guide contains everything you need to know about making your business green and increasing profits. Key features include:- The Three Secrets of Green Business Success.- Preparing To Go Greena??change management, indicators, communication and marketing.- Small Stepsa??the easy actions that will cut waste of materials, water and energy and save you money.- Huge Leapsa??the really big changes that will make your business truly green by changing your processes, products and business models.- Hundreds of handy hints and tips.- Includes brainstorming checklistsCoupled with an array of examples this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.