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Assessment of Customer Satisfaction in Women's Beauty Salon: Identifying factors that affect customer satisfaction level in women's beauty salon and evaluate ... relative importance of each of the factors

Assessment of Customer Satisfaction in Women's Beauty Salon: Identifying factors that affect customer satisfaction level in women's beauty salon and evaluate ... relative importance of each of the factors

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To be successful, owners of women?s beauty salon must look into the needs and wants of their customers. This is the reason why many researchers and academicians have continuously emphasized on the assessment of customer satisfaction level. Hence, the rationale behind undertaking this study is to assess the basic factors that affect customer satisfaction level in women?s beauty salon. In an attempt to assess the problems that customers of women's beauty salon faces, concerned bodies will have an evidential ground to address the problem and hence take possible remedial actions. The beneficiaries from this paper are both existing business persons and prospective entrepreneurs who want to run successful women's beauty salon. Besides, business consulting firms who are engaged in identifying market gap and governmental organizations like Micro and Small Enterprises and beauty training centers are also beneficiaries from the findings of this study. Furthermore, this study is very significant for other researchers who want to conduct further investigation on similar issue.