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The Art of Advertising: Its Theory and Practice Fully Described

The Art of Advertising: Its Theory and Practice Fully Described

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Описание
PREFACE. "To Advertise or not to Advertise?" is the question which continually confronts the business man. In order to assist in the solution of this problem, we publish this booklet on "The Art of Advertising." It is an attempt to explain, in a simple and lucid fashion, the relation of advertising to modern business enterprise. The importance of advertising has long been recognised by the more enlightened members of the business and industrial world. Many, however, have not yet grasped its true significance, or have failed to fully appreciate its seriousness. It is for these that the following pages are written. Instead of reiterating the supreme importance of advertisement we have rather endeavoured to describe the laws which govern the action of advertising. .Without entering into too minute detail we have indicated the reasons which are compelling business men, year by year, to pay increased attention to the advertising branch of their business.