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Internet Advertising Methods: Online Advertising, Pay Per Click, Search Advertising, Semantic Targeting, Pop-Up Ad, Cost Per Action

Internet Advertising Methods: Online Advertising, Pay Per Click, Search Advertising, Semantic Targeting, Pop-Up Ad, Cost Per Action

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Описание
Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Online Advertising, Pay Per Click, Search Advertising, Semantic Targeting, Pop-Up Ad, Cost Per Action, Semantic Advertising, Contextual Advertising, Cost Per Engagement, Desksite, Hover Ad, In-Text Advertising, Paid Inclusion, Keyword Advertising, Predictive Behavioral Targeting, Display Advertising, Pay Per Sale, Spamvertising, Pay for Placement, Pay for Performance Advertising, Kontera, Editorial Related Advertising, Interstitial Webpage, Cost Per Time, Ppc Copywriting, Dot Commercial. Excerpt: Internet marketing Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers . The advertisements themselves are selected and served by automated systems based on the content displayed to the user. How contextual advertising works A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. The advertisements may be displayed on the webpage or as pop-up ads . For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. Service providers Google AdSense was the first major contextual advertising program. It works by providing webmasters with JavaScript code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers. The relevance is calculated by a separate Google bot , Mediabot , that indexes the content of a webpage. Recent technology/service...