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ABC of Men's Fashion

ABC of Men's Fashion

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"This book was really meant for the young man. I hope he will learn something from the sections dealing with the correctness of dress which almost verges on etiquette. As regards taste and styles, I am not sure that the young man today does not know more than his elders. It may be, therefore, that the older man will learn from this book something of the point of view of the young man and be less critical of him.
I feel that some of the success I have achieved in designing clothes for men, in a very wide market, is because I have been able to become a bridge between men of the established classes and those who shop in the High Street. If I can add to this a bridge between youth and maturity, I shall be very happy indeed. It is easy to think of fashion as frivolous. Clothes are, however, very much part of our lives and should be used to make our lives easier. I hope, therefore, that rather than creating new problems I may have dissipated many that perplex us".

Hardy Amies