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Telling Training'S Story

Telling Training'S Story

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What all trainers know in their gut—that training and development is valuable and worthwhile—can be a hard sell to clients and customers who want real proof that training works. In Telling Training’s Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training’s impact for those clients who are focused on bottom-line results: The Success Case Method (SCM).