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My Life In Advertising and Scientific Advertising

My Life In Advertising and Scientific Advertising

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Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C.Hopkins.
This volume contains his two landmark books. "Scientific Advertising" - the classic primer still read by today's top copywriters - was originally written in 1923. Four years later, he finished his autobiography, "My Life in Advertising". Claude C.Hopkins worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years.
"Scientific Advertising and My Life in Advertising" remain essential, vital guideposts for present and future generations of advertising professionals.