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When Marketing Becomes A Minefield

When Marketing Becomes A Minefield

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Описание
PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour.

These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.