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Branded Interactions

Branded Interactions

4127 руб.
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Touchpoints - On Branded Interactions is set up as a high quality manual for designers working at the intersection of brand and interaction design. Following a typical user experience design process from analysis to distribution, it will introduce the relevant tools and methodologies for interactive branding and design and illustrate them with best practice examples. The focus of the design chapter will be on screen based applications, but it will also introduce design patterns for gestural interfaces, devices or out-of-home media. Another section will deal with branded services, as service design enters the consciousness of many design agencies and is increasingly acknowledged as a design discipline among clients. The book will feature a chapter with best practice case studies of successful world-class brands.